When you decide to run a Facebook contest, you must make the rules obvious. This includes providing information about how to enter the contest, when it will end, what the prize is and how the winner will be selected.
Offering an Unrelated Prize
Holding a contest where the prize is a weekend getaway, free airline flight or brand new iPad will undoubtedly get plenty of engagement. Regrettably, much of it won’t be the engagement you want. This is because these prizes will attract everyone instead of just those who might actually purchase your product. Offer gift certificates for your shop or something likewise related as a prize instead.
Providing Ambiguous Rules
When having a Facebook contest, you must be certain that all rules are clearly defined. This means fully explaining method of entry, the prize, winner selection criteria and how long the contest will run.
If your method of entry is something similar to “Like this status and share” do not forget that Facebook has rules against these types of contests. Small businesses do not ordinarily have much to worry about, but to be on the safe side, many still use third-party apps. Regardless of how you run the contest, make sure you are clear on the rules.
Failing to Promote Facebook Contest
No one likes to overwhelm their fans with multiple posts about the same thing. This normal rule, though, doesn’t apply when it comes to contests. It is not enough to make a solitary post and then forget about the contest until it is over. Share the status at least once a day, but make sure you are providing other useful content on the site as well.
Successful Facebook contests can readily get a business hundreds or even thousands of new followers. This is only, of course, if it is done correctly. Keep the aforementioned errors in mind when running your contest, and make the effort not to fall into their traps.