How to Get Your Local Business Pages to Rank
You have a local business and you rely upon your local listings to bring in the customers that keeps the doors open. Being found on the first page of Google is a major part in your business moving forward.
While that’s natural, there’s usually an easy to spot reason for this fall, and as a local site owner, it’s your task to put on your Sherlock Holmes outfit and figure out what the matter is.
Quite often it’s a simple solution, and requires a simple fix that can restore you in days. Other times it may be somewhat more in-depth. Let’s take a peek at several of the reasons why your local rankings may take a hit, and what you can do about it.
Several reasons why your local rankings may have fallen
- Violating the Google Places Quality Guidelines – Thankfully for us, Google provides you a list of all the things they expect of a site to list in their local listings. If you violate these guidelines, you’ll likely find a descent in your rankings.
- Poor site information – Getting your NAP info wrong or inconsistent is a very common and easily correctable error. Be sure you have accurate names, addresses and phone (NAP) information on every platform you are on. Fortunately there are several online tools to help you find any errors in this regard, and speedily fix them.
- Inadvertent duplicate content – If you have a site with multiple locations, it’s very likely you have been tempted to re-use the same content on each site. Don’t make this mistake. Make each page unique, and avoid this altogether.
- Nothing fresh in ages – Two reasons for this: first Google likes to see fresh relevant content, and second, your competition is doing it, and you will eventually be eclipsed by them if you stand pat and do nothing. Continuously seek to add new content, seek new reviews and citations, and share socially. This will benefit your site in several ways.