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´╗┐Neuromarketers know what makes us buy

Sometimes when you enter a department store, you have a free feeling. You know that when you find what you want, you can buy it. It's your emotional self deciding, even when your rational mind has a hard time justifying the purchase. So says Roger Dooley, author of...

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‘The Economic Power of Positive thinking

Will having a population that is generally happy and optimistic mean the economic fortunes of their countries will be better? Worldwide studies find that it will. Optimistic people influence the economic growth of their countries. Research at Duke University shows...

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Ask The Right Questions

Tony Robbins says whether you're investing, in love or in business, asking the right questions is a key to your success The editors of Fortune decided to put Tony Robbins' better questions theory to the test. The following is excerpted from his new book Money: Master...

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Freaks, rock stars and M&Ms

The New York Times bestselling book  Freakonomics changed the way business sees the world. Then came SuperFreakonomics, an award-winning book. Now Steven Levitt and Stephen Dubner have written their most revolutionary book yet, Think Like a Freak. They blend of...

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SEO for Content Marketing

The debate rages on about SEO for content marketing, and which is more important. One side claims that without great content there is no issue at all. The other side claims that without good SEO, no one will ever find that great content. So who's right? The truth is,...

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Dream Breakthroughs

It's not unusual to have dreams that keep you "working" through the night. Many experts say dreams are simply a tool the brain uses to process thoughts and memories. Sleep fantasies aside, dreaming about work can be productive. At least two Nobel prizes have been...

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What is Google looking for in content marketing

After the much discussed Hummingbird update there has been a definite shift in how Google views and ranks content. There is now far more emphasis on semantic content, meaning that the entirety of the words found in your content contribute to the overall picture Google...

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