How to Optimize Images for Your Web Pages

When’s the last time you thought about optimizing your web images? That’s what I thought. However, leaving them un-optimized can significantly hurt your site in several ways.

Not only could you hurt your own site’s SEO, you will miss out on a number of benefits that optimizing your images can bring, notable among them higher conversion rates.

For those reasons alone, it’s high time to make sure your images are optimized. Here’s 5 easy ways to help with that!

5 Doable tips for optimizing your web page images

Strive to keep your image files small – Amazon has calculated that every single second lost while their images load costs them $1.6 billion a year?! If you have large image files that take a long time to load, just understand that your visitors are going out the door.

Use keywords in your image filenames – This is an easy one to accomplish, yet many don’t think of it. Not only is this a major on-page SEO item, it will help Google figure out where and for what keyword to rank your pages. Enough said?

Optimize your ALT tags – Taking care to optimize your image ALT tags, also known as ALT text, is one more “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and it is an easy fix. Don’t neglect this one.

Use JPEGs when possible – JEPGs have become the de-facto image filetype on the Web, and you should make use of them when you can. They provide the best quality with the smallest file size. PNG files need to be your second choice, with GIFs your last.

Use a Google Image Sitemap – This can be found in your Google Webmaster Tools, and will help Google find, index and categorize your images, making it much more likely that those images can be found in Google images and search.