4 Ways to Find New Customers
The lifeblood of any business is new customers and prospects. If left alone, a business will fail from attrition as clients leave, die, become disinterested. The consistent replenishment of the customer pipeline is vital to the long-term future of your business.
But how do we do that these days? Buyers are more cautious and frugal than ever before, and as a result of online shopping, have a whole lot more outlets to shop. While there are many tried and tested techniques that will bring new customers into your business, right now we’re taking a look at 4 less well-known and more modern ways for finding new potential buyers.
4 Tips for new clients and leads
- Put on your social media hat – Social media is no scam, and it doesn’t have to be a huge time-suck. In fact, if used properly, it’s never been easier to make use of this “word of mouth” via social media to drive new leads to your organization quickly and inexpensively. Facebook pages, LinkedIn Endorsements, Google+ Local, Twitter can all feed off each other, creating a whirlwind of social media traffic. Don’t discount social media!
- Forge strategic alliances – You scratch my back and I’ll scratch yours. Definitely not a new idea, but one that is frequently under used. Making alliances with businesses that match up with yours is often a fantastic way to generate long-term referrals and business for both. You may find that a pool company and a landscaping service share a lot of customers that need each other’s services. This type of arrangement can last for many years.
- Use online advertising wisely – Online advertising is growing up, and the tools they have for targeting your ideal customer are fantastic. Facebook and several other networks provide you with the ability to place your ads before certain demographic groups, and it is your turn to take advantage of this. Begin by determining who your current typical customer is. Know their age, education, gender, marital status, employment, hobbies, and what they like. Equipped with this information, you can spend your advertising budget with better accuracy.
- Ask for and reward referrals – Even with new customers, you can and should make it worth their while to help you to spread the word about your business. It’s ultimately how you grow. A few of these may even grow into a strategic alliance if you’re not careful!